HOME BAKERY TIPS, TOOLS & COURSES
Hey home baker! Want to sell your delicious home baking, but feel unsure HOW to get enough orders - consistently?
🧁 Are you kinda completely obsessed with baking? Friends and family saying you should sell your baked goods?
🍩 Worried that it’s too complicated to make enough money as a home baker?
🍪 Feel insecure when you see dozens of other bakers with gorgeous kitchens and thousands of followers, thinking… "who's gonna buy from me?"
🥐 Exhausted by the idea of constantly having to reach more customers?
🍰 Overwhelmed by the business & marketing side of a Home/Micro Bakery?
🍭 Terrified of taking the leap to go all in on your home bakery only to fail?
🎂 Scared that you might never be able to get enough orders when there's so much competition?
🥧 Reluctant to admit that you’re feeling jealous of bakers who seem to have cracked the recipe for making a stable income from their home baking?
If any of these statements had you thinking “how the heck did she get inside my head?!” then keep reading: you’re in the right place!
I TOTALLY UNDERSTAND HOW YOU FEEL… because I’ve been there. You're so not alone.
Hey! I'm Aurelia 😊
Thousands of brownies ago, I was in your shoes.
Life’s stressful. You love baking. And there’s this quiet thought… “Could I make a steady income from this?”
I’ve been there.
My 9–5 had me on anxiety meds. Baking helped me cope, but turning it into a predictable income? Geez. It felt like a long shot... No following. No investors. Just a 43 sq ft kitchen, and lots of debt.
It felt overwhelming...
but learning to deeply trust my uniqueness & value, understanding my customers (how they think and why they buy), and where to find repeat clients changed everything.
For 6½ years, I baked from home full-time and made a living doing what I love.
Now I wanna show you my proven process for creating a Home Bakery with an income you can rely on.
What I learned is that you don’t have to rely on
❌ free samples,
❌ discounts,
❌ paid ads and
❌ hours on social media
to get enough customers.
Selling one or two yummy treats is one thing, but turning it into a legit, profitable business is a whole other story.
If you spend any time on the internet, it probably feels like the only way to reach customers is to...
... Post picture-perfect content constantly on social media,
... Hand out business cards, free samples, and post on Facebook Groups,
... Discover a rich uncle whose inheritance money you can use for ads 😂
What if I told you that while these strategies are common… they're NOT the best strategies to get regular orders?
Maybe you're sacrificing time with family & friends to create posts and reels for social media. But despite “posting regularly” you're struggling to get orders and feel exhausted! Maybe you feel like you're often left "hoping & praying" for orders.
Or maybe you've heard "a website will fix all your problems and get you orders"? But creating your own website feels like this GIANT mountain, so you procrastibake instead. And if you've created a website, it isn't attracting customers like you hoped it would.
You might have had to resort to giving discounts to friends, family & colleagues to get orders. You bake your heart out and yet again barely make profit this month. And after all that, those people don't order again and don't become regular customers.
Your baking is delicious. That's a good start.
You've got the "ingredients" to be successful...
But without proven methods for getting repeat customers, your business recipe will flop.
Because...
A successful Home Bakery is 30% great baking and 70% great marketing strategy.
You're an awesome baker,
but so are MANY others.
Putting all your hope on a direct customer base in your community is a super risky move...
Because every Home/Micro Bakery is reaching out to the same people.
AND direct customers in your community are often the type that only order baked goods for Christmas and birthdays...
The truth?
If you want a steady flow of orders and an income you can rely on, you need a better marketing strategy than "handing out business cards & samples and posting on social media"...
You can get consistent orders by following the Consistent Orders System instead...
- STEP 1 -
Think Like a Business Owner
School trained you to become a cookie cutter employee. Instead, learn to think and problem-solve like a confident entrepreneur, so you'll make smart business decisions and be able to handle anything life throws at your business. This is the foundation of a successful business!
- STEP 2 -
Stand Out
in The Crowd
If you're just another Home Bakery with a cute name, baking what's "trending", you'll always be a step behind and be invisible. Instead, you must build a brand on your unique personality AND solving a problem with your baking so that your customers can't help but notice your business.
- STEP 3 -
Attract Ideal Customers
Your website will never reach new customers unless you use it the right way. When you understand how customers think, your website will start converting visitors into paying customers - who order repeatedly.
- STEP 4 -
Create Steady Sales
Understand the different income stream options for Home/Micro Bakeries and double down on the ones that are worth it for your Home Bakery and life.
The Consistent Orders System is exactly what you'll learn in Home Bakery Pro.
Home Bakery Pro helps you to create a successful Home/Micro Bakery without
❌ a big, "Instagram-ready" kitchen,
❌ "perfect" baked goods,
❌ starting capital/investors,
❌ or a degree in baking or business,
Think of Home Bakery Pro as Business School with ✨sprinkles✨ instead of suits!
If your baking is yummy, you've got what it takes to be successful.
JUST IMAGINE...
🤩 Finally being able to do creative work you LOVE! Work that inspires and comforts you.
⏰ Having the freedom to run your day and schedule however you want to.
🏡 Working in the relaxed environment of your own home.
💞 Being available for your family more.
💰 Eventually quitting your stressful day job and earning enough income from home.
It sounds amazing, right?
And the best part is, it's 100% possible for YOU too.
HERE ARE SOME RESULTS MY STUDENTS HAVE GOTTEN...
Are you ready to finally turn your passion into a thriving business you LOVE?
Awesome, let's do this! 🥳
Here's what we're going to do together inside Home Bakery Pro
In Home Bakery Pro you get the entire Consistent Orders System
VALUE: $1,997
- MODULE 1 -
Think Like a Business Owner
🧁 Discover how your mindsets shape your decisions - and ultimately, your life.
🧁 Understand which entrepreneur mindsets you need to create a successful business.
🧁 Get a "thought makeover" so you can think like a successful business owner and handle any situation life throws at your business.
🧁 Super practical methods to overcome self-doubt, comparison, uncertainty, fear, overwhelm, a lack of confidence, etc. so you can trust yourself and just GO FOR IT!
- MODULE 2 -
Stand out in the Crowd
🍪 Learn how your customers think and what makes them choose to buy (or not)...
🍪 … and how to use that to make your business stand out from your competitors in powerful ways!
🍪 Create a magnetic brand & revamp your social media to attract more customers 💃🏽
🍪 Step-by-step tutorials for defining your niche, choosing an irresistible business name, logo, business cards, packaging, and labels.
🍪 Info and support for getting your legal Home Bakery license (or certificate).
- MODULE 3 -
Attract Ideal Customers
🍩 Stop waiting for word of mouth to kick in and learn how to attract your ideal customers through proven marketing strategies that work specifically for Home Bakeries.
🍩Learn how to create an irresistible menu.
🍩 How to take those drool-worthy photos of your baking! 🤤
🍩 Easy, step-by-step tutorials for creating a website that doesn't just look pretty, but also converts visitors into customers.
🍩 All my secret tactics for reaching more customers online - without paying for ads!
🍩 Learn how to become a customer's "go-to" baker so they order over & and over again.
- MODULE 4 -
Create Steady Sales
🍰 Includes Food Market Magic ✨ Sales and setup secrets from 7+ years of experience to make markets worth it for your Home Bakery!
🍰 Discover powerful "sales triggers" you can use to get a LOT more orders in y.
🍰 How to create a "sales funnel" for your business so customers are way more likely to become repeat customers.
🍰 Master your social media so it actually helps you get more orders without draining all your time!
🍰 Learn how to host baking/decorating classes that earn you a LOT of income from just a few hours of work.
ON TOP OF THAT YOU'RE GETTING
bonuses to help your Home Bakery become profitable even faster!
BONUS #1
The Confident Pricing & Profit Kit
VALUE: $297
It's totally normal for the pricing and bookkeeping part of a Home Bakery to stress you out. But I've got you covered with The Confident Pricing & Profit Kit 💁♀️
💰 Dozens of templates for invoices, quotes, and emails to save you time and help you look and feel professional.
💰 Pricing Psychology lessons to cure you from feeling guilty for charging proper prices.
💰 Learn how to get customers to always pay you on time, without ever needing to be rude.
💰 3 Professional, easy-to-use, done-for-you Bookkeeping Templates that do all the complicated math FOR you!
BONUS #2
Premium Support in The HBP Club
VALUE: $1,497
You're probably worried you'll have blind spots or make mistakes along the way. So, you're getting lifetime access to the BEST Home Bakery family to help you 🙌
❤️ OFF Facebook, so your data and privacy are 100% protected!
❤️ Meet passionate home bakers from around the world who truly GET you and want you to succeed!
❤️ Weekly tips and encouragement to keep you focused and motivated.
❤️ Get feedback & support directly from me and the other coaches so you can know you’re doing things the right way.
The point of the Home Bakery Pro Club is to give you a safe space where you feel seen, heard, and understood...
AND... even if it takes 74 back-and-forth comments to fix an issue in your biz, we don't mind a bit 😊 because we love supporting you!
BONUS #3
Aurelia's Secret Recipe Book
VALUE: $97
Selling your bakes to paying customers can be scary. They'll want it to be top-notch, right? This bonus will help you bake beautiful AND super yummy treats 🤤
🧁 Over 60 REFINED recipes (with gluten-free variations) from my Home Bakery.
🧁 Skip the years of trial & error in your baking and learn all my secret baking tips.
🧁 BONUS: The Pretty Delicious Masterclass shows you how to use delicious ingredients to add a professional flair to your bakes. When your baking looks more professional, you can charge higher prices!
BONUS #4
Pitch. Bake. Chill. Course
VALUE: $347
Need consistent orders ASAP? This is how you get them. You market your bakes to guaranteed repeat clients.
🍪 Follow my proven step-by-step
Pitching Blueprint to get supplying deals with restaurants, coffee shops, etc. to get a LOT of consistent income!
🍪 If wholesale baking is illegal in your state/country, you can use the same Blueprint to pitch your bakes to offices, BnBs, and hotels, which is LEGAL 'cause they don't resell your baking.
🍪 Get my contract template to cover your bacon in different scenarios.
Let's do this!
This is your moment 🙌
Join Home Bakery Pro Today
THE PRICE IS IN US DOLLARS.
Search the price in your currency here :)
TOTAL OFFER VALUE: $4,235.
But you can get everything for just...
PAY IN FULL
ONE PAYMENT OF
$597
$997
-
Instant, lifetime access. Learn at your own pace.
-
The Consistent Orders System with...
-
Mindset & Entrepreneur coaching,
-
A complete, powerful marketing strategy that attracts customers and gets you a calm, predictable income - without the hustle or burnout.
BONUSES:
-
Lifetime premium support to submit your questions and get feedback & encouragement directly from Aurelia.
-
Confident Pricing & Profit Kit.
-
Pitch. Bake. Chill. for pitching to coffee shops and/or offices.
-
Aurelia's Secret Recipe Book with 60+ REFINED recipes.
*Interest-Free* Payment Plan Options
TOTAL OFFER VALUE: $4,235.
But you can get everything for just...
You get 30 DAYS to test drive Home Bakery Pro. If you don't love it, I'll give you a FULL refund.
Home Bakery Pro comes with a 30-Day Money Back Guarantee. My hope is that your business and life are forever transformed with the skills you'll develop through this course. I also expect you to give it your very best effort. That’s why in order to be eligible for our 30-Day Money Back Guarantee, you must submit proof that you did the coursework.
If you do the full coursework and don’t feel I’ve delivered on my promise, submit your work within 30 days of purchase and I’ll promptly refund your course fee. To be clear, if you don't include your completed coursework requirements within the 30-day period, no refund will be issued.
By purchasing Home Bakery Pro you agree to my Refund Policy.
KARA MARTIN,
Gentle Confections, USA
"I felt overcome with fear..."
“I had no idea where to start with my cookie decorating business and felt overcome with fear and anxiety... But Home Bakery Pro has EMPOWERED me to take hold of my business. I no longer question if I'm good enough. HBP has helped me to build confidence in my knowledge and abilities and I’ve made so much more money from my home baking than I imagined was possible!"
THE CONSISTENT ORDERS SYSTEM INSIDE HOME BAKERY PRO
works incredibly well and is much, much faster than figuring out everything on your own.
ANGIE WATTS
Glow Life Foodie, USA
"I didn't know where to start."
“Before I joined HBP I felt insecure, overwhelmed, and unsure of myself. I didn't know how or where to start.
But since I started working with Aurelia, I haven’t had one week go by without an order for my keto baked goods! It’s the best investment in myself & and my business I’ve made. THANK YOU!
In 10 months I’ve made at least $15k profit. I feel more confident in myself as a baker and moving forward in my home bakery business!”
ITZIA CRUZ
Crispy Cookie Co, USA
"My business was almost dead."
“My Home Bakery business was basically almost dead.
I had to close the bakery for a season, and when I came back, no one wanted to buy my pastries! It felt like my clients were ignoring me.
I started working with Aurelia and after I applied her strategies, I got an order, and another, and another! The strategies work!!"
TIFFANY OPPELT
Therapie, USA
"Building a business felt daunting..."
“Building a successful Home Bakery Business felt really big and daunting, but HBP really simplified things I thought were huge problems!
It helped to kickstart my business and made me feel organized and prepared.
I've had so many online sales for my pie business through my website - which Aurelia taught me how to build. I’ve reached my ANNUAL sales goals of $25k by July 22! I’m in shock!"
Home Bakery Pro is a perfect fit for you if...
🍪 You're IN LOVE with baking! It's your happy place, and people always rave about your baked goods.
🍰 You have the heart of a baker, but the confidence?… yeah, that part’s a bit wobbly. You want a path that feels doable, supportive, and not so overwhelming.
🧁 You’ve been dreaming about this for ages, but slip into “What if I mess it up?” and talk yourself out of it. You want someone who knows their stuff to show you what to do.
🧁 You want proven ways to attract repeat customers. NOT draining “stay busy” tactics like free samples, business cards, or nonstop social posting.
🍰 You're open to new ways of thinking about your life, talents, and business instead of being defensive.
🥐 You're willing to invest your time into learning how to do things differently, so you'll have a healthy work-life-balance with more me-time and family-time.
Hey there home baker
I'm Aurelia (pronounced oh-really-huh) Lambrechts
My Home Bakery started with an ugly yellow mixing bowl, a borrowed hand mixer, and a tiny student kitchen.
Not because I was brave — but because my “respectable” 8–5 career in architecture was destroying me. I was battling anxiety and insomnia... wondering if this was just what adult life would always feel like?
Baking had always been my safe place, and money was tight!
So I started small — selling 1 dozen cupcakes a week.
One night at 1 am, frosting cupcakes in my student-housing kitchen, I felt calm for the first time in months.
And I realized something that changed everything:
It was easier to bake through the night than survive a single day at my job.
We were newlyweds with $40,000 in student debt. No savings or capital. No network when we moved cities.
I printed 200 flyers to launch my business for Valentine’s Day — and got zero orders.
I was crushed. But instead of quitting, I learned to think differently. I decided to pitch my bakes to coffee shops to create a steady repeat income. And within three months, I had replaced my salary. For 6½ years, my Home Bakery provided a full-time income.
But the real transformation wasn’t just marketing strategies...
I had to unlearn the belief that my worth was tied to how hard I worked and how much people liked me.
This belief kept my business stuck in survival mode, and ME stuck in constant burnout and fights with my husband. My foundation wasn't solid, so everything started crumbling.
When I stopped undercharging and overworking to prove myself, everything changed — my pricing, my marketing, my income, and my peace. My Home Bakery became calm. Profitable. Sustainable.
Since 2018, I’ve helped over 500 home bakers build businesses the same way — not through hustle or trends, but through:
* replacing harmful, sabotaging thought patterns with true belief in yourself,
* building a business around who you really are as a person ('cause then it flows naturally),
* and human marketing strategies (based on science & lived experience) that actually feel good.
You don’t need more talent.
You don’t need a bigger kitchen or more equipment.
You need deep trust in your value — and a clear, proven path forward.
I’d love to help you find it.
These home bakers were in your shoes...
CAMERON CAMPBELL
Ancient Pursuit, USA
"I didn't know where to begin"
"I'd been wanting to start a Home Bakery but was having a hard time getting myself to just start. I didn't know exactly where to begin - especially regarding the business stuff.
In the course, I felt empowered to just keep moving forward and not be afraid, even if I don’t have everything figured out and don’t feel ready.
Then I decided on a date and launched my BREAD baking business. Week 1 – I sold out! Week 2 I’ve sold out again!”
MARILYN DUKE
That Cake Lady, South Africa
"My Home Bakery all but died..."
"I was working very hard, but not making enough money. I felt defeated and a bit of a failure. Then I joined Aurelia's course...
As I worked through it, the lights started turning on! It’s full of simple ideas that are easy to implement. It’s a dream.
Now I run a side hustle I enjoy! I can balance caring for my mum and teaching, and make more than double the money I was making before.
I’m finally a kind boss to myself and love baking again. I've had consistent orders for 5 years. Thank you! I’m so thrilled!!!
ANGELA ROBERTS
Spinach Tiger, USA
"My business has tripled!"
“Since joining HBP, my income in my Keto Home Bakery has tripled!
I’ve never had a week without orders.
I'm very busy so I only bake 2 days per week. But still my average profit per week is $450. One week it was $754 profit.
The money from my baking pays our entire mortgage and MORE!”
SILVETTE BULLARD
Sweet Julobell Bakery, USA
"Seeing myself as a business owner was hard. Who… Me?"
“My biggest problem was my confidence in my ability to run a business. I felt uncertain, insecure, and vulnerable. Seeing myself as a business owner was hard. Who… Me?
Learning business mindsets, having a guide and not having to figure out all the steps, made all the difference. HBP covers all the bases with SO many great resources & tools!
I’ve found confidence in ways I didn't imagine. Knowing my worth & understanding my customers... these things have helped me earn $49,000 in my business last year!"
FAQ
I have a question
Where do you see yourself one year from now?
Or 6 months from now?…
Or even 1 month from now?…
your life could be so different.
All you have to do is be willing to say YES to investing in yourself.
If WE don't invest in ourselves, how can we expect anyone else to?
This is your chance to...
→ Become a confident, competent business owner with that grateful glow of accomplishment you get from creating something meaningful and successful.
→ Finally do work you’re passionate about - from the comfort of your own home!
→ Create a life for yourself where YOU are in control of your schedule, time, and work.
→ Get balance back in your life where you earn a good income while still having enough time to chill.
→ Get consistent orders and a stable income you can depend on every month.
I'm sooo excited to meet you and work with you on creating the Home Bakery of your dreams!
Hugs & donuts,
Aurelia
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