HOME BAKERY TIPS, TOOLS & COURSES
From hustling for one-off orders to finally finding repeat customers for your Home/Micro Bakery.
REPEAT ORDER
Ready
A *FREE* email series to help you ditch the one-off customer hustle and start getting consistent orders from local businesses.
If your sales have dropped, referrals have dried up, and you need more consistent orders, but everything you've tried is either too slow or too expensive... this email series is for you.
HEY HOME BAKER!
I'VE GOT A FEELING YOU'RE...
... frustrated that customers RAVE about your baking, but never order again.
... O-V-E-R social media. It sucks up all your time and there's too much competition.
... swamped with orders over special holidays, but the rest of the year, you're on an income-rollercoaster.
... desperate for some stability and consistency in your baking business.
Sound familiar?
You're not alone. MANY Home/Micro Bakeries are going through this, but it's not because people aren't buying baked goods.
It's because home bakers are trying to sell to people who only order once or twice a year...
Hey! I'm Aurelia
Within three months of starting my side-hustle home bakery, I could quit my stressful desk job and bake for coffee shops and offices instead.
For over 8 years, I made a steady, reliable income by baking for some of my favourite coffee shops. Most home bakers don’t know how much easier this route is...
🍪 No paid ads,
🍪 No posting on social media (like, ever),
🍪 No website.
🍪 It's FASTER than building a loyal client base in your community (which can take years...)
🍪 And it's proven. Since 2018, I've been showing hundreds of other home bakers how to get these types of repeat clients.
HERE'S THE BOTTOM LINE...
For this Home/Micro Bakery thing to work, you neeeed consistent orders...
You can either keep posting on social media, hoping for referrals, handing out business cards, and giving discounts (and still struggle to get those people to order again)...
Or you can spend 1 week learning about a completely different marketing approach that's intentionally geared towards repeat clients ONLY.
Even just one repeat client changes everything...
Because they don't just pay you $500 once (and never again)…
but they have a repeat order of $200 a week…
$800 a month…
that's $9,600 a year…
That's the difference between a struggling Home Bakery and a thriving one.
P.S. This isn't theory. The info in this series helped me get repeat clients for 8 years.
And since 2019, I've had a blast helping hundreds of other home bakers get repeat clients too!...
IN THE *REPEAT ORDER READY* EMAIL SERIES, YOU'LL DISCOVER HOW TO...
... navigate your Cottage Food Laws regarding baking for coffee shops from home (spoiler: even if you can't bake wholesale, you still have MANY options!)
... price your bakes for coffee shops, restaurants, etc., so you earn enough profit, but aren't too expensive for them.
... keep up with orders - even if you have a small kitchen and a super busy life.
... find clients that fit within your life, so that baking doesn't "take over" your life, but becomes a *FUN* outlet that earns you an income.
... get over the fear of rejection so you can pitch your baked goods with confidence!
A little about me 🤍
I didn’t start my Home Bakery because I was brave. I started it because my “respectable” architecture career was slowly destroying me, and I needed another way.
With a borrowed hand mixer, an ugly yellow mixing bowl, and $40,000 in student debt, I began selling cupcakes from my tiny student kitchen.
When reaching out in my community brought in zero orders, I learned to think differently — and started pitching coffee shops instead.
Within three months, I had replaced my salary. For 6½ years, my Home Bakery provided a full-time income through steady, repeat clients.
But what truly changed my business wasn’t just strategy. It was unlearning the belief that I had to undercharge and overwork to be valuable to people.
"Why is this series free?"
Great question. Honestly, I see too many amazing Home Bakeries close because they couldn’t get consistent orders - and I know that’s avoidable.
When you understand who’s most likely to become a repeat customer… where to find them… and how to market your bakes in a way that has them thinking, “Where has this baker been hiding?!” - everything changes.
Orders become steady. Marketing feels fun (not frantic).
And this is my job. Helping home bakers is my jam. A few of you might end up joining one of my programs, but even if you don’t, I wanted this free series to be genuinely helpful. If the repeat-order path isn’t for you, no worries - I hope it still sparks some fresh ideas.
If you have any questions, you can DM me on Instagram or email me: hello@philosophyofyum.com.
Hugs & donuts,
Aurelia
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