HEY HOME BAKER!
BY THE END OF THIS MASTERCLASS YOU'LL KNOW HOW TO...
☑️ Avoid the 3 biggest mistakes that make Home/Micro Bakeries struggle to get enough customers and fail.
☑️ Spend your time on things that won't just make you feel busy (we've got enough laundry and dishes for that!), but will actually get you a steady flow of orders AND let you have a life.
☑️ Understand what kind of marketing truly *works* to attract your ideal, repeat customers - without posting on social media.

Hey there home baker
I'm Aurelia (pronounced oh-really-huh) Lambrechts

An ugly hand-me-down yellow mixing bowl, a small student housing kitchen, and a borrowed handmixer... that's how I started my Home Bakery in 2012.
My super stressful 8 am – 5 pm desk job had led me down a path towards lifetime anxiety meds...
unless I made a drastic change.
Since I was a little girl, baking had always been this beautiful, pure world (that smelled like my Gran...) I could escape to and create something that brings pure joy and comfort to others - and me.
I have a feeling you understand.
After baking as a side-hustle business for a year, I realized (in 2013) that I wanted to quit my desk job and bake from home instead.
But my newly married husband and I had ZERO capital and student debts of $40k!! Fun.
What followed were 4 years of researching, testing, and refining... not just recipes, but how a consistently profitable home bakery actually functions in the real world.
Through a lot of trial, error, and learning, I began to understand what it takes to build a home bakery that people return to.
I noticed that a fulfilling business is rooted in relationships, informed business decisions, and a deep understanding of your customers.
This led to earning a full-time salary from my home baking for 6 1/2 years and it was an absolute blast! (I've got some physical challenges, so that's why I had to start scaling down in 2022)
I know exactly what it’s like to start from zero — on a tight budget, with big dreams and very real responsibilities.
Since 2018, I’ve helped home bakers learn the business side of baking and build businesses that are designed to last.
I love guiding bakers who want more clarity, confidence, direction, and proven methods for getting consistent orders.
You don’t have to spend years figuring everything out on your own.
There's a much, MUCH faster, fun way to turn your passion for baking into a profitable business that fits your life...
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